The Frightening Social Media Gap in Doctor Marketing
May 16th, 2012 by HealthcareSuccess
Physicians are well acquainted with social media. As a group, doctors use Twitter, Facebook, LinkedIn and similar platforms even more actively than the public at large. But for doctors, “social media” is primarily confined to a professional circle of connections that—with few exceptions—largely excludes doctor-patient communications.
Physicians are connecting with professional colleagues, tapping into information about medical advances, and using social media for networking and job-finding. And, to their credit, many physicians and hospitals are integrating some form of social media in their healthcare marketing. (more…)


